Retail Strategy

Strategic shopper marketing & performance driven retail.

Retail & Shopper Strategy

Know your shoppers and give them more of everything they love.

People want to love the things they buy – enriching their lives with things that make them feel good. The retail experience has the power to help people make better informed decisions and contribute to the overall feeling and sense of positivity they have for a brand… and of themselves.

We help our clients really get to know their shoppers; their likes and dislikes, their behaviours and habits, what makes them tick, what makes them smile, what motivates them to buy and ultimately why they love the brands they choose. With insight and great depth of understanding we can help shape shopper marketing to attract more of the right shoppers and give those shoppers an ever-more relevant experience.

Up-close shot of the final cover of a recent Impact Retail store plan on-top of a desk

Shopper Marketing Implementation

Draw shoppers in-store and sell more at the till.

We work with clients to promote and sell more products in-store – enticing the right shoppers with effective communications, raising awareness with a greater sense of brand presence and selling more with the most effective messaging.

With an iterative, integrated and multichannel approach to shopper marketing we work with clients to develop and test new ideas, quickly adapt to changing circumstances and drive demonstrable results at the tills.

Two Impact Retail creatives reviewing latest iteration of retail strategy

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Shopper Marketing Performance

Prove return-on-investment in retail and shopper marketing.

We help clients understand the performance of every aspect of their retail and shopper marketing – improving activities based on real-world results and helping to rationalise continued investment.

By collating existing retail data and, when possible, making more effective use of technology in retail, we can help clients report shopper marketing performance – gauging different ideas, designs, messaging, placement, audiences, targeting, times, seasonality… using results to objectively influence change, grow sales and continually improve ROI.

Close up of a customers hand in-store trying out a product on their hand